Post by account_disabled on Dec 24, 2023 13:36:28 GMT 10
Does this post communicate useful or practical information to my readers? Is this post likely to make them laugh or smile? Will this post allow my network to reflect in order to be able to evolve? If you don’t get a “YES” to any of these 3 questions, throw your ticket in the trash and come up with another idea… “. It's a very good base. If everyone applied this rule, we would all benefit. But that doesn't answer THE basic question: what to talk about? how can you be sure to interest your audience? How do you know what is THE question everyone is asking and which needs to be answered? Content strategy: what do the specialists say? I went to look at the content of different inbound marketing providers or consultants to see what they offer and recommend.
Why this question ? A company that operates in a market is supposed to know it Email Data and its customers and their expectations. Offline, this is a priori true. Though. There are sometimes so many levels between a Sales Director, a Marketing Director or a Managing Director and the market that customer knowledge is quite limited. At one of my clients, between the end customer and the CEO, there was the distributor, the wholesaler, the salesperson in charge of the wholesaler, the sales manager, the Sales Director. This example is not atypical and suffice to say that between what was happening on the ground and what the CEO perceived, there was a huge gap.
Furthermore, when we really tackle understanding the needs expressed online: They are often different from offline. When they are the same, the way of expressing them is also often very different. Experience shows that if you approach your online market without asking questions, without studying it, by simply duplicating your offline knowledge, you are, in general, totally missing the point. It is very rare that online segmentation is the same as offline segmentation. The objective of an inbound approach is to bring prospects to you and not to go looking for them. To make them come to you, they have to find us.
Why this question ? A company that operates in a market is supposed to know it Email Data and its customers and their expectations. Offline, this is a priori true. Though. There are sometimes so many levels between a Sales Director, a Marketing Director or a Managing Director and the market that customer knowledge is quite limited. At one of my clients, between the end customer and the CEO, there was the distributor, the wholesaler, the salesperson in charge of the wholesaler, the sales manager, the Sales Director. This example is not atypical and suffice to say that between what was happening on the ground and what the CEO perceived, there was a huge gap.
Furthermore, when we really tackle understanding the needs expressed online: They are often different from offline. When they are the same, the way of expressing them is also often very different. Experience shows that if you approach your online market without asking questions, without studying it, by simply duplicating your offline knowledge, you are, in general, totally missing the point. It is very rare that online segmentation is the same as offline segmentation. The objective of an inbound approach is to bring prospects to you and not to go looking for them. To make them come to you, they have to find us.